Kim Youngmi is the founder and CEO of Mushroom (Mature, Unique, Special and Holistic Marketer’s Room). She is a marketing expert who has worked with several companies, including Warner Bros. Korea, Pierre Fabre Dermo-cosmetic Korea, GS Shop, Design Blue, and Kumkang Shoes. She was an organizer of “Beyond & Behind [BTS],” which was the first international forum dedicated to BTS in 2019, as well as the 13th Ssamzie Sound Festival and the Seoul Farmers Market.