⚯ ACADEMIC ARTICLE ⚯
Through analyzing public ARMY responses to Western media portrayals of ARMY #BLM activism, this paper demonstrates that fans and celebrities have a symbiotic and rhizomatic, rather than top-down relationship when it comes to encouraging fan activism.
Branding as a Tool for Protection of Intellectual Property Rights: BTS and ARMY as a Case Study
⚯ ACADEMIC ARTICLE ⚯
A case study that examines how fans of Korean band BTS, known as ARMY, work to protect the intellectual property of the band.
How We Became Bulletproof: A Critical Conversation Among Three Hmong American ARMY Siblings
⚯ ACADEMIC ARTICLE | ESSAY ⚯
Three Hmong American siblings in different stages of life discuss how BTS’s music, artistry, and advocacy affect their Asian American identity.
Beyond the Stars: Astrophysics in the Bangtan Universe
⚯ ACADEMIC ARTICLE | ROUNDTABLE ⚯
Four physicists discuss the physical phenomena and concepts behind the Bangtan Universe.
We Are Not Robots
⚯ ACADEMIC ARTICLE | ESSAY ⚯
A preliminary exploration into the affective link between BTS x ARMY.
Beyond the Scene, Literally
⚯ ACADEMIC ARTICLE | ESSAY ⚯
While BTS’s song and music video of “Spring Day” are open to multiple avenues of analysis and interpretation, the author finds a message of hope and healing.