Dear R3 followers, It has come to our attention that one of our volunteers for our affiliate event, the online conference Rhizome Connect 2021, has made some concerning social media posts. We thank you for bringing this to our notice. We would like to clarify that this individual is not an official member of R3 […]
We are writing to clarify, discuss, and address the temporary redaction of a presenter’s name and the removal of their work from our journal blog post. The presentation in question, “How much is too much: the impact of Big Hit Entertainment’s indirect intellectual property strategy on fans’ consumption behavior,” by Emily Wang and Fatima Ahmad, […]
Rap & hip hop music are arguably two of the most popular music genres in the 21st century. As the musical roots of BTS, they inform the band’s musical journey and the story they’re sharing with the world.
This year ARMY Academia, or “BTSology,” came into its own.
Like most of you, the staff of The R3 Journal spent a lot of time over the past few days soaking in the BE experience. Immersing ourselves into it as we get to know the poetry and harmonies of each song. Floating through the album as a progression, from start to finish, and then returning […]
After topping charts and selling out concerts around the world, BTS’s popularity and commercial success do not go unnoticed. From journalistic articles to academia, including a case study conducted by a Harvard University professor, to which Big Hit Entertainment have personally contributed with interviews, there have been many analyses of BTS’s marketing endeavours. However, on […]