Rap & hip hop music are arguably two of the most popular music genres in the 21st century. As the musical roots of BTS, they inform the band’s musical journey and the story they’re sharing with the world.
After topping charts and selling out concerts around the world, BTS’s popularity and commercial success do not go unnoticed. From journalistic articles to academia, including a case study conducted by a Harvard University professor, to which Big Hit Entertainment have personally contributed with interviews, there have been many analyses of BTS’s marketing endeavours. However, on […]
⚯ CREATIVE COLLECTION ⚯ SONG ⚯ It is never too late to start.
Rhizome Connect showed the power of BTS and ARMY
ARMY, scholars and R3 members gathered at Kingston University