⚯ ACADEMIC ARTICLE ⚯
Through analyzing public ARMY responses to Western media portrayals of ARMY #BLM activism, this paper demonstrates that fans and celebrities have a symbiotic and rhizomatic, rather than top-down relationship when it comes to encouraging fan activism.
Branding as a Tool for Protection of Intellectual Property Rights: BTS and ARMY as a Case Study
⚯ ACADEMIC ARTICLE ⚯
A case study that examines how fans of Korean band BTS, known as ARMY, work to protect the intellectual property of the band.
A Serendipitous Encounter
⚯ SUPPLEMENTAL STORY ⚯
I haven’t been here a long time, but I’m never, ever leaving, and one thing is for sure, BTS will always have ARMY right behind them.
I Live, So I Love Myself
⚯ SUPPLEMENTAL STORY ⚯
Because even though to love myself seemed a far away island, loving others and being part of something huge as ARMY should be enough.
Experiencing 2020 Through BTS’s Music
⚯ SUPPLEMENTAL STORY ⚯
2020 was a year of facing myself.
Dear BTS; Happiness
⚯ SUPPLEMENTAL STORY ⚯
All of their written words felt so genuine, so pure.